Wringing Out Water Waste: A New Way To Care For Your Jeans

Have you ever wondered how much water you use to wash your jeans? If you are a person that wears a pair of jeans once before washing them, you’re using a lot of water—more than you probably think. Over the life span of a pair of jeans, 3,781 liters of water are used from beginning to end. The measured life span includes: growing cotton, manufacturing, consumer care and disposal.

Levi Strauss & Company (LS&Co.) is dedicated to sustainability. In 2007, the company conducted a study to assess the environmental impact of a pair of jeans over the span of their lifetime. The Lifecycle Assessment Study (LCA) found that the two biggest energy and water impact areas were cultivation of cotton and consumer use. Based on further findings from the study, LS&Co. was able to change the way they produce jeans in order to decrease the environmental impact. LS&Co. established a water recycle and reuse standard of production, along with participating in water stewardship programs.

LS&Co. also created a quiz as part of a hashtag campaign, the #WashLess pledge, which allows anyone to find out his or her environmental impact based on how they use and take care of their jeans. The quiz covers topics such as region where one lives, how long one keeps a pair of jeans and how many times one wears a pair of jeans before washing.

According to LS&Co., if American consumers washed their jeans after 10 wears, water usage and climate change impact could be reduced by 77 percent. To find out your environmental impact through your jeans, take the quiz here.

By Kimberly Dallmann, GMC Writer

 WWC-EarthDay2016

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