GREEN MARKETING BEST PRACTICES

Sustainable development and a greener future hinge on the ability for scientists and researchers to communicate their findings to policymakers and the general public. With this in mind, the United Nations has developed a guide detailing some of the most effective practices used by professionals around the world for communicating environmental messages that have helped create positive changes in their communities.

green-marketing

Making sure to have a specific audience was found to be an important part of communicating. Differences in opinion can vastly affect the ability for a message to be effectively communicated, which is why having a specific audience helps when it comes to tailoring messages and choosing the best communication channels to spread those messages.

To read the full story, please click here.

By Efrain Esparza, GMC Writer

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